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Peter, as chief executive, is responsible for implementation of the company's strategic plan. This involves the day-to-day management of the company, but most importantly, engagement with business leaders with a view to solving strategic problems via improvement in information access, delivery and interpretation.
Peter has extensive experience in senior management roles, predominantly with a marketing focus. A passionate advocate for the customer, Peter has delivered strong and enduring business results driven from customer intelligence initiatives and a customer-centric approach to strategy. Peter is available to consult in such areas as campaign management, loyalty programme strategy and management, and information-based marketing development.
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