Domestic Tourism case study

Domestic Tourism market segmentation case study

The Ministry of Economic Development commissioned a market segmentation study of Domestic Tourism. The study’s report was released in April 2010 using work by Angus & Associates, Knoware (The Knowledge Warehouse Ltd), and Tourism Resource Consultants.

Very useful insights into demand from the domestic tourism market and customer segments within this market were discovered, and these can be viewed using the links below.

(Link to PDF of the report’s executive summary – file size 0.6 mb)

(Link to PDF of PowerPoint presentation about the study- file size 2mb)